Alicia Keys' New Lifestyle Brand Is Soul-care Meets Self-care

"'I don't want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing." - Alicia Keys

That comment right there gives you an idea of the superstar's vision for Keys Soulcare. Cool, right?

Keys Soulcare was inspired by Keys' own skincare journey and love of ancient beauty rituals. The skincare formulations were created with board-certified dermatologist Dr. Renée Snyder with the goal of providing effective products that are also clean and safe for the skin.

The line includes skincare products and skincare tools that you can buy online and in Ultra Beauty stores nationwide.



Golden Cleanser


This delicate and soothing cleanser cleans pores and gently removes dirt, makeup, and impurities. But this cleanser doesn't just cleanse, it is an aromatherapy experience. Made with antioxidant-rich Manuka honey from New Zealand, soothing turmeric, and calming chamomile, the company promises that the delicately scented lather will awaken you to your higher purpose. Price $20.

Harmony Mask


This sandalwood-scented face mask purifies and balances to restore harmony to your skin and soul. Made with Manuka honey, a potent and purifying antioxidant that helps draw moisture into the skin for long-lasting hydration, and with gold foil that restores harmony and radiance. The scent of sandalwood soothes and encourages stillness. Price $28.

Skin Transformation Cream


This rich ceramide face cream hydrates, plumps and nourishes while purifying and centering the spirit. Bakuchiol, a plant-based alternative to retinol, is one of the main ingredients. It's an antioxidant-rich exfoliator that helps improve the look of tone and texture. Malachite crystal calms and purifies. Ceramides and hyaluronic acid provide long-lasting hydration. Price $30.

Sage + Oat Milk Scented Candle


Soulcare signature Sage + Oat Milk Candle is an invitation to connect with your true self as you relax, put your senses at ease, and enjoy the moment. Oat milk soothes and relaxes the mind and body with its sweet and subtle fragrance like a love letter to your soul. Price $38.

Obsidian Facial Roller


This roller helps to revitalize the appearance of your skin’s tone, texture, and suppleness. Obsidian has been used for thousands of years in feng shui and other curative rituals to repel negativity and clear the psychic smog that can surround us. Its cooling touch energizes as it soothes, helping promote a sense of tranquility while opening your awareness to the present moment. The natural obsidian stone feels heavy (weighted) and well-made. Price $25.

Comforting Balm


Lightweight, silky, and deeply hydrating, the camellia seed oil moisturizes and nourishes the skin. With ingredients like Rose of Jericho, avocado oil, and shea butter, it helps turn the look of dull and dehydrated skin into a bright glowing complexion. The company says it will soothe your soul and lift your spirits. Price $12.

Keys Soulcare is available now at keyssoulcare.com and ultabeauty.com.